Steven Riskey

Steven Riskey is the founder of Strop Insights, a market research firm dedicated to delivering high-quality insights that drive growth and innovation in consumer-driven industries. After earning his MBA from Stanford, Steven began his career in private equity, where he honed his analytical skills. However, he soon realized that his true passion lay in understanding consumer behavior and decision-making.

In 2010, Steven founded Strop Insights with the mission to demystify market research and make high-quality customer insights accessible and affordable for organizations of all sizes. Under his leadership, Strop has developed a robust research methodology that combines the intellectual brainpower of seasoned business consultants with innovative research and insight tools. This approach allows clients to get inside the hearts and minds of the people who matter most: their customers.

Steven's work reflects a deep understanding of customer needs and a passion for developing tools that facilitate informed decision-making. He believes that understanding consumer behavior isn't just for the big players - it should be within reach for any organization looking to make informed decisions.

When he's not analyzing data or brainstorming the next big idea, Steven enjoys exploring the quirky side of consumer behavior and believes that a little curiosity (and a good sense of humor) can go a long way in business.