About us

Elevating
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We are Strop Insights, a market research firm powered by subject matter experts in the field of research & strategy, committed to one strong mindset: empowering the customer by delivering impactful insights and creating the best solutions to our partners' needs.

Strop? What’s a Strop?

First things first—it's pronounced “sträp”, like “stop,” “crop,” or “drop.” (But definitely not “flop!”)

So, what's a "Strop," you ask? Well, it’s not just a cool-sounding word we picked out of a hat. A strop is that leather tool barbers use to sharpen their razors, ensuring every shave is as smooth and precise as possible.

Just like a barber sharpens his tools to give you that perfect shave, we sharpen your understanding of your customers, helping you craft the sharpest, most on-point strategies. Think of us as your business’s secret weapon—minus the shaving cream.

15+ years empowering customers with impactful market insights

We engage in the dirty work that research involves and lead the way into bullet proof strategic insights.

With combined 15 of experience, we engage in the dirty work that research involves and lead the way into bullet proof strategic insights. Our approach offers made-to-fit processes and fact-based information that propels amplified growth in a wide range of industries.

Our perspective is agnostic to methodology and oriented to thoughtful solutions: we’ve mastered effective decision making through cutting edge technology and an adaptable human quality that provides streamlined, quality driven guidance.

Translating research into real-world impact.

Countries

50+

Languages

20+

Partners

Selected by global firms for state-of-the-art research and strategy

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Clients

Trusted by industry leaders for game-changing market insights

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Leading the Way:
Uncovering insights

We embrace the power of leadership to uncover valuable insights. Our diverse perspectives allow us to collaborate effectively, share knowledge, and drive innovation.