Our Expertise
Elevating
(decision making)
We are Strop, your strategic insights partner that combines seasoned business expertise with innovative consumer intelligence - bridging the gap between consumer insights and competitive business strategy.
↓ Discover what sets us apart ↓
Strop? What’s a Strop?
Just like a barber sharpens his tools to give you that perfect shave, we sharpen your understanding of your customers, helping you craft the sharpest, most on-point strategies. Think of us as your business’s secret weapon—minus the shaving cream.
15+ years empowering clients with impactful business insights
When we analyze consumer behavior, we consider how competitors will respond, what operational constraints apply, how ROI will be judged, which priorities matter most, and where resources are limited. This isn’t an extra service - it’s our default mindset.
We don’t just study your customers - we understand your business. That's how we transform insights into impact.
Global reach. Local depth. Real-world impact.
Partners
Selected by global firms for state-of-the-art research and strategy
Clients
Trusted by industry leaders for game-changing market insights
Leading the Way:
Uncovering insights
The Strop Difference
We leverage technology and advanced analytics to accelerate insights, turning complexity into clarity faster than traditional approaches. And we're methodology agnostic - your strategy dictates the tools we use, not our preferences.
Ready to turn insights into action?
What Sets Us Apart
Business Strategists with Insights Expertise
Work directly with business strategists who excel at consumer insights - we understand your business challenges, not just your research needs. Our senior team stays hands-on throughout every project, ensuring strategic thinking at every stage.
Speed Without Sacrifice
We deliver insights at the speed of business decisions by focusing on what matters most. Fast enough for modern decision-making, rigorous enough for boardroom confidence.
Partnership from Day 1
We challenge assumptions, refine objectives, and ensure every study delivers business impact. You're gaining thought partners who've faced similar challenges - that's why we deliver actionable insights that drives immediate decisions and measurable outcomes.
Business-First Methodology
Your business challenge drives our approach, not our research preferences. We design methodologies around your strategic objectives - combining quantitative rigor, qualitative depth, or both - tailored to your needs.
From Insights to Action
We push beyond "what" and "why" to "what now?" and "how?" Our business experience means we understand implementation realities - so we help you translate consumer understanding into actionable product development, marketing campaigns, and growth strategies.