About us
Elevating
(decision making)
We are Strop Insights, a market research firm powered by subject matter experts in the field of research & strategy, committed to one strong mindset: empowering the customer by delivering impactful insights and creating the best solutions to our partners' needs.
Strop? What’s a Strop?
Just like a barber sharpens his tools to give you that perfect shave, we sharpen your understanding of your customers, helping you craft the sharpest, most on-point strategies. Think of us as your business’s secret weapon—minus the shaving cream.
15+ years empowering customers with impactful market insights
With combined 15 of experience, we engage in the dirty work that research involves and lead the way into bullet proof strategic insights. Our approach offers made-to-fit processes and fact-based information that propels amplified growth in a wide range of industries.
Our perspective is agnostic to methodology and oriented to thoughtful solutions: we’ve mastered effective decision making through cutting edge technology and an adaptable human quality that provides streamlined, quality driven guidance.
Translating research into real-world impact.
Partners
Selected by global firms for state-of-the-art research and strategy
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Clients
Trusted by industry leaders for game-changing market insights
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Leading the Way:
Uncovering insights
The Strop Difference
Ready to sharpen your understanding of your customer?
What Sets Us Apart
High-Touch Expertise
When you work with Strop, you're getting direct access to subject-matter experts—not account managers, junior analysts, or automated dashboards. Our senior team stays hands-on throughout every project, ensuring your business questions get the strategic thinking they deserve.
Speed Without Sacrifice
We accelerate research timelines without compromising analytical integrity. Speed that matches today's business rhythm while maintaining decision-grade quality.
Premium Value Delivery
Our efficiency isn't just about timelines—it's about respecting your marketing budget. We've optimized our processes to deliver maximum insight value per dollar, allowing you to invest more in executing the strategies our research inspires.
Methodology Agnostic
We don't force-fit your questions into our favorite methodology. Instead, we curate the perfect research cocktail for each unique business challenge—blending quantitative precision with qualitative depth in whatever proportion your questions demand.
Insights That Drive Action
We don't stop at "what" and "why"—we push through to "what now?" Our expertise spans from insight generation to strategic application, helping you translate consumer understanding into tangible product development, marketing campaigns, and growth strategies.