About us

Elevating
(decision making)

We are Strop, your strategic insights partner that combines seasoned business expertise with innovative consumer intelligence - bridging the gap between consumer insights and competitive business strategy. Discover what sets us apart.

15+ years empowering clients with impactful business insights

Our founding principle is simple: the best consumer insights come from people who understand real business challenges, competitive pressures, and boardroom expectations. That’s what sets us apart.

When we analyze consumer behavior, we consider how competitors will respond, what operational constraints apply, how ROI will be judged, which priorities matter most, and where resources are limited. This isn’t an extra service - it’s our default mindset.

We don’t just study your customers - we understand your business. That's how we transform insights into impact.
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Clients

Trusted by industry leaders for game-changing market insights

Strategic Alliances

Collaborating with industry-leading platforms to deliver cutting-edge results at unmatched speed

What Sets Us Apart

Business Strategists with Insights Expertise

Work directly with business strategists who excel at consumer insights - we understand your business challenges, not just your research needs. Our senior team stays hands-on throughout every project, ensuring strategic thinking at every stage.

Speed Without Sacrifice

We deliver insights at the speed of business decisions by focusing on what matters most. Fast enough for modern decision-making, rigorous enough for boardroom confidence.

Partnership from Day 1

We challenge assumptions, refine objectives, and ensure every study delivers business impact. You're gaining thought partners who've faced similar challenges - that's why we deliver actionable insights that drives immediate decisions and measurable outcomes.

Business-First Methodology

Your business challenge drives our approach, not our research preferences. We design methodologies around your strategic objectives - combining quantitative rigor, qualitative depth, or both - tailored to your needs.

From Insights to Action

We push beyond "what" and "why" to "what now?" and "how?" Our business experience means we understand implementation realities - so we help you translate consumer understanding into actionable product development, marketing campaigns, and growth strategies.

The Strop Difference

At Strop Insights, we’re rewriting the rules of consumer insights. Traditional firms obsess over methodology. We focus on solving business problems. Others deliver data. We deliver decisions.
Our leadership team brings experience from top strategy consulting, private equity, and startups - we've faced the same high-stakes decisions our clients make. Combined with our broader team of marketers, researchers, engineers and strategists; we understand business from every angle.

We leverage technology and advanced analytics to accelerate insights, turning complexity into clarity faster than traditional approaches. And we're methodology agnostic - your strategy dictates the tools we use, not our preferences.

Ready to turn insights into action?
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Leading the Way:
Uncovering insights

We embrace the power of leadership to uncover valuable insights. Our diverse perspectives allow us to collaborate effectively, share knowledge, and drive innovation.
Ricardo Vargas Lugo
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Partner

Steven Riskey
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Partner

Michel J. Lee
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Partner

Joseph Saliba
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Partner

Nic Monson
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Subject Matter Expert

Enoch Anderson
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Project Manager (PMP)

Melissa Lopez
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Senior Analyst

Conor O’Neill
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Junior Analyst

Flora Solymosi
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Junior Analyst

Kathleen Black
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Senior Analyst

Jihye Nam
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Engagement Leader

Wasid Khan
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Research Programmer / Developer

Anu Dogra
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Research Programmer / Developer

Angelica Fabillar
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Data Scientist

Lydia Pechir
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Senior Analyst

Viplava Mishra
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Research Programmer / Developer

Simran Jeet Kaur
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Research Programmer / Developer

Mary Salazar
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Finance Director

Mariah Erika Manlangit
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Senior Analyst

Steven Moo-Young
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Partner

Dinesh Kumar
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Research Programmer / Developer

Michael Truong
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Subject Matter Expert

Savanna Floyd
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Subject Matter Expert

Strop? What’s a Strop?

First things first—it's pronounced “sträp”, like “stop,” “crop,” or “drop.” (But definitely not “flop!”)
So, what's a "Strop," you ask? Well, it’s not just a cool-sounding word we picked out of a hat. A strop is that leather tool barbers use to sharpen their razors, ensuring every shave is as smooth and precise as possible.

 Just like a barber sharpens his tools to give you that perfect shave, we sharpen your understanding of your customers, helping you craft the sharpest, most on-point strategies. Think of us as your business’s secret weapon—minus the shaving cream.