Angelica Fabillar

Angelica Fabillar is a Data Analyst at Strop Insights with over 13 years of experience in market research, statistics, and advanced analytics. At Strop, she focuses on transforming complex datasets into clear, actionable insights that help clients make confident, strategic decisions. Her analytical rigor and collaborative mindset have supported cross-industry projects, ranging from brand tracking to category usage and concept testing.

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Angelica earned her Bachelor’s degree in Applied Statistics from the Polytechnic University of the Philippines and holds an MBA from the University of South Wales. She is currently pursuing her PhD at the University of Vaasa in Finland, where her research explores the use of synthetic users in market research, bridging emerging AI methodologies with applied business insights. She is a registered Data Analyst with the Royal Statistical Society.

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Before joining Strop, Angelica served as an Analyst at Euromonitor International in Singapore. Prior to that, she worked as a consulting Statistician for over eight years, supporting more than 400 clients across health, education, non-profit, and commercial sectors in the Philippines.

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Outside of work, Angelica enjoys travelling and visiting historical sites.

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Feel free to connect with her on LinkedIn or reach out via email at angelica@strop.com.