Solutions

A portfolio of insights solutions for any market research challenge.

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Strop Insights offers a comprehensive range of services to meet all your market research needs. From brand and product health benchmarking to customer segmentation and pricing strategy, we provide impactful insights and innovative solutions to drive your business forward.

Solutions

A portfolio of insights solutions for any market research challenge.

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Marketing Effectiveness

Measurement and optimization of marketing campaign performance to improve ROI and strategic impact.

Marketing campaign performance analysis
Channel effectiveness and attribution modeling
Audience response and engagement metrics

Brand Tracking

Ongoing measurement and analysis of brand health metrics to track performance and market position over time.

Brand awareness and recall measurement
Brand perception and sentiment analysis
Competitive brand positioning insights

Concept Testing

Evaluation of new product or service concepts to assess market potential and optimize before launch.

Concept appeal and relevance assessment
Purchase intent and price sensitivity analysis
Competitive advantage evaluation

Competitive Benchmarking

In-depth analysis of competitors' offerings

and performance to identify market opportunities and threats.
Competitive landscape mapping and analysis

Customer Journey & Segmentation

Comprehensive mapping of customer journeys and development of actionable customer segments for targeted marketing.

Detailed customer journey maps with key touchpoints
Identification of pain points and opportunities
Data-driven customer segments based on behavior and needs

Attitude & Usage

Comprehensive research solution to understand customer attitudes and usage patterns for products and services.

Detailed analysis of customer attitudes and perceptions
Product usage insights and behavior patterns
Competitive positioning analysis

FAQs

Have questions about our services? Find answers to frequently asked questions or chat to our friendly team.

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