Jihye Nam

Jihye is an Engagement Leader at Strop Insights with over seven years of experience in market research, leading end-to-end custom studies for Fortune 500 clients and beyond. Originally from Seoul, South Korea, she earned a B.B.A. in International Business from Stephen F. Austin State University and now calls Dallas home.

She specializes in survey design, data analysis, and visual storytelling by transforming complex datasets into clear, strategic insights. Her work is industry-agnostic and typically includes brand equity and competitive benchmarking, brand tracking, category attitude & usage studies, concept testing, and more. Jihye has partnered directly with global brands, as well as with consulting firms and private equity teams, helping diverse stakeholders make confident, insight-driven decisions. Known for her analytical rigor and collaborative mindset, Jihye brings clarity and focus to every project she leads.

Before joining Strop, she explored digital content through a social media internship at Her Campus. She also  served as a Customer Insights Consultant at Southwest Airlines, where she gained valuable client-side perspective and sharpened her ability to align research with business goals.

Outside of work, Jihye enjoys making specialty coffee and matcha at home, discovering new restaurants, traveling (with a love for both nature and cities – though Iceland is her favorite), and spending time with friends, family, and her two pugs, Beanie and Boba.

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“Every action you take is a vote for the type of person you wish to become.” – James Clear

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