Joseph Saliba

Joseph Saliba is a seasoned researcher, entrepreneur, and investor with a career spanning over two decades across insights, consulting, private equity, and technology. He is a Partner at Strop Insights, a leading market research firm providing actionable consumer and market intelligence to top brands and private equity clients. Joseph specializes in both quantitative and qualitative research methodologies across diverse consumer industries, leveraging Strop’s 15 years of experience in brand management and marketing strategy.

Beyond Strop, Joseph has deep experience in technology and private equity. He is the Co-Founder of Coba, a consumer financial technology startup. Previously, he co-founded and led Ascent Equity Group (AEG), a search fund that successfully acquired and scaled a B2B energy services business, culminating in a successful exit in 2019.

Joseph also brings extensive consulting experience from his time at McKinsey & Company and Booz & Company, where he advised Fortune 500 clients on strategic growth and operational excellence.

He holds an MBA from Harvard Business School and a B.S. in Mechanical Engineering from the University of Notre Dame. He is also an alumnus of Y Combinator's accelerator program, further solidifying his expertise in scaling innovative startups.