Melissa Lopez

With over 12 years of experience at the intersection of strategy, innovation, and marketing analytics, Melissa has led high-impact projects to identify market opportunities and drive business growth across B2B and B2C sectors in the U.S., Mexico, LATAM, and Europe. Her work combines market analysis, deep customer insights, and the execution of data-driven strategies.

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She holds a Master’s degree in Management and Innovation from Queen Mary University of London and a Bachelor’s degree in International Relations from Monterrey Institute of Technology. Her expertise spans industries such as retail, CPG, logistics, finance, education, services, manufacturing and technology. She is skilled in applying agile methodologies and leveraging analytics to design transformative solutions that deliver measurable impact.

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Her strategic thinking is grounded in data, and her ability to align business objectives with practical execution has enabled her to lead cross-functional efforts that enhance customer experience, generate strategic insights, and translate them into growth-driving initiatives. She thrives at the intersection of strategy, innovation, and execution; where insights turn into impact.

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