Michael Truong

Michael is a Senior Market Research Consultant with over 5+ years of experience in the industry. Originally from Grand Rapids, Michigan, now Salt Lake City, Utah – Michael holds a Bachelor's degree in Marketing and a Master of Science in Market Research from Michigan State University.

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Before joining Strop Insights, Michael built his expertise at The Martec Group and Qualtrics, working across a diverse range of industries. His client portfolio includes Fortune 500 companies such as Google, Meta, YouTube, Netflix, and more. He brings a strong background in key research methodologies including segmentation studies, brand tracking, product and ad testing, and more.

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At Strop Insights, Michael plays a vital role on a core team of analysts that engages with clients daily. He works closely with stakeholders to understand their research needs and drive impactful, data-informed decisions. Michael is responsible for designing questionnaires, programming surveys, and synthesizing insights into compelling narratives that help business leaders navigate critical marketing objectives. His passion lies in turning data into actionable strategies that align with and advance his clients' business goals.

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Beyond his professional work, Michael enjoys spending time with friends at local breweries or exploring the outdoors. He’s passionate about snowboarding, running, and hiking. He also runs a personal photography and videography business, specializing in wedding filmmaking, which takes him across the country and around the world.

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"I can accept failure. Everyone fails at something. But I can't accept not trying." ― Michael Jordan

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Feel free to connect with Michael on LinkedIn or reach out via email at michael@strop.com.