Michel J. Lee

Michel Lee is a partner at Strop Insights, where he leads the strategy and consumer insights team in answering critical business questions for clients' most important stakeholders - their customers.

With deep expertise in market research methodology, Michel specializes in both quantitative and qualitative approaches, designing and executing research programs that deliver actionable insights. His work spans multiple industries including technology, finance, hospitality, consumer packaged goods, and retail, giving him a nuanced understanding of diverse market dynamics and consumer behaviors across sectors.

Since joining Strop in 2015, Michel has been instrumental in scaling the organization's capabilities. He has built a reputation for translating complex data into strategic recommendations that drive business growth.

Prior to Strop, he spent four years as a growth strategy manager at an investment firm based in São Paulo, Brazil, where he sourced international opportunities, underwrote deals, presented to investment committees, and led the firm's expansion into the United States. Michel earned his MBA from SMU Cox School of Business.