Ricardo Vargas Lugo

Ricardo brings over 20 years of leadership experience from the technology sector, where he built his career driving growth at industry-leading companies including Microsoft, Google, and Indeed. 

Before joining Strop, Ricardo served as Vice President of Corporate Development at Indeed where he helped build and execute the company’s corporate strategy including M&A, partnerships, and investments. Through this work he led teams that executed market research and strategic thesis development projects. 

At Strop Insights, Ricardo leverages his unique perspective as a former corporate executive to help clients navigate today's rapidly evolving business landscape. His hands-on experience building partnerships, analyzing market opportunities, and developing go-to-market strategies gives him an insider's understanding of how businesses actually make decisions and what insights they need to drive growth. Ricardo excels at connecting the dots between customer behavior data and business strategy, drawing from his track record of launching successful initiatives across multiple markets and industries.

Ricardo earned his MBA at Stanford University Graduate School of Business and also hold a B.S. in Economics from Instituto Tecnologico de Monterrey (I.T.E.S.M).

Ricardo lives in the San Francisco Bay Area with his wife and two young daughters. They love everything the area has to offer, from weekend trips to Napa Valley or Lake Tahoe, to visiting museums and restaurants in San Francisco and Oakland. He enjoys traveling in the US and internationally as well as attending live music events whenever he gets the chance.