Savanna Floyd

Savanna is a Subject Matter Expert at Strop, where she helps organizations translate consumer behavior into clear, actionable insight. She brings a strategic mindset and a hands-on approach to every phase of research- from survey design and methodology to analysis and storytelling.

Originally from Michigan, Savanna earned both her Bachelor’s in Marketing and her Master of Science in Marketing Research from Michigan State University. She’s passionate about blending structure and creativity to deliver insights that not only answer questions but drive decisions.

At Strop, Savanna partners with clients across industries to lead full-service research engagements. Her expertise spans brand tracking, segmentation, concept testing, and advanced analytics, all grounded in a deep understanding of how research can shape business strategy.

Before joining Strop, she worked at Qualtrics and Maru/Matchbox, supporting global brands and managing projects across tech, CPG, finance, and travel. She’s also led marketing strategy for non-profit and economic development initiatives.

When she’s not working, Savanna is likely chasing a view, whether it’s from a mountain trail, a yoga mat, or the window seat of a plane. A foodie at heart, she’s always looking for the next great restaurant or hidden cocktail bar to explore with friends.

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“The truth is, the more uncertain the path, the more I learn. The adventure begins when plans dissolve.” - Jedidiah Jenkins

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Feel free to connect with Savanna on LinkedIn or reach out via email at savanna@strop.com.